Four-Corner Marketing
Next Steps
My hope is that this all sounds intuitive and even a little bit
fun. But if you’re feeling a touch overwhelmed and aren’t
sure where to find the material you need to implement
integrated marketing, don’t fret. You can find a slew
of resources in our Four-Corner Marketing tool on
COMMunity Link
®
. In fact, if you check out the Bundles
section, you’ll find several topical areas where we have
already provided you with an integrated approach by
including a mix of new and traditional marketing material.
If you need help putting together your integrated marketing
plan, the Advisor Marketing team is only a phone call
(x9236) or an e-mail
away. Whether you have a specific objective in mind or
simply want to learn more about what’s available, we’re
happy to lend a hand. In the meantime, leave the magic
bullets to the charlatans and make good choices informed
by history and experience.
Nicole Lamoureux-Miller is the director of advisor marketing
and marketing project management. She is available at
x9153 or at
.
The will to succeed is important, but what’s more
important is the will to prepare.
— Bobby Knight
34
For Advisor Use Only
January/February
2014
